Field Notes: WooCommerce Workshop for Women

By Karen Arnold Automatticians, the people who build WordPress.com, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community.
Members of Automattic’s Happiness team have traveled to Southeast Asia three times since last September to meet people in communities across the region. Our goal? To encourage people based in South Asia to apply to join us in supporting WordPress.com, WooCommerce, and Jetpack users.
In January 2018, the Happiness Engineer Hiring team, our Events Team, and Mahangu Weerasinghe, a Happiness team lead, collaborated to take a slightly different approach to recruitment in the region. Automattic is a company that aims to build a diverse and inclusive work environment, yet we’d been seeing significantly lower numbers of women applying from South and Southeast Asia. There are a few efforts in the WordPress community to encourage and empower women to get more involved, and we decided the add our voice by organizing a workshop for women. Our plan was straightforward: a free, one-day workshop to inspire participants to set up an online store for themselves or put their newfound skills to use for clients. We talked about the Membership and Subscription extensions for WooCommerce and the Sensei plugin — invaluable tools for enhancing an online store, setting up recurring payments, and managing memberships.
The first workshop took place in January. We chose Udaipur, India, thanks to its strong WordPress community. We attended WordCamp Udaipur, which was organized by an all-female team, and took the opportunity to staff a booth there while our colleague, Rahul Gupta, gave a presentation about how WordPress helped him put food on the table. The next day, we welcomed 40 women to the workshop, exceeding our expectations and requiring us to bring in extra seats!
After the workshop, we invited the community to join us for networking over tea and chatted again with some of the folks we’d met the day before. While the main focus of our trip was outreach to women, we also wanted to do something for the larger community.

One of the attendees was Digication’s Surbhi Jain, who works on digital literacy and skills in India and runs WordPress workshops for students — including in remote areas — increasing awareness and teaching WordPress hands-on. Surbhi attended our workshop to level up her skills and to network, and she’s been helping us spread the word about our hiring efforts since the mehr lesen
Source: Bio Berlin