Welcome Atavist! A Groundbreaking Publishing Platform Joins the WordPress.com Family

By Mark Armstrong Today we’re announcing that Atavist, a multimedia publishing platform and award-winning magazine, will be joining WordPress.com parent company Automattic.
This news is exciting to me on a few levels — eight years ago I had my first introduction to Atavist when I met a journalist named Evan Ratliff for coffee at Housing Works in New York. He showed me the first pieces of what became a bold new platform for long-form storytelling, which he created with co-founders Jefferson Rabb and Nicholas Thompson. At the time I had just started Longreads, so we shared an interest in seeing a revival for long-form journalism on the open web.
Fast-forward to today and we’re thrilled to have the Atavist and Longreads teams now together under the WordPress.com banner. Atavist’s publishing platform will be moving over to WordPress, and its award-winning magazine The Atavist will continue to serve up outstanding in-depth storytelling with a new feature each month, under the editorship of Seyward Darby. Also joining the team is Atavist CEO Rabb and head of product communications Kathleen Ross.
I chatted with Rabb, Darby, and Ross about what’s next.
Jeff, Seyward, Kathleen, we’re excited you’re here! You’ve had a terrific run over the past eight years — leading innovation around the design and process of multimedia storytelling, winning many awards along the way — what are your hopes and priorities for Atavist moving forward?
RABB: Thank you, I’m thrilled to be here! My number one hope in joining [WordPress.com parent company] Automattic is to bring everything we have built and learned to an audience that is orders of magnitude larger. I’ve spent the past eight years honing a toolset and sensibility for digital journalism, and now I’m excited to put this to use for a mass audience. When these are integrated into WordPress, I am hoping we will have an unbeatable product for storytelling and journalism. There are many fascinating challenges and problems in journalism today, and now more than ever I want to be part of the solution.
DARBY: I’m also excited to be here! I’ve been at The Atavist Magazine for the last 15 months, and it’s the best job I’ve ever had. The list of things I love about our publication is too long to include in full, but some highlights are the intimate collaborations with creators, the anchoring belief in the timeless power of cinematic storytelling, and the commitment to nurturing the next generation of long-form mehr lesen
Source: Bio Berlin